CrossFace BJJ
A rebuilt Shopify store, Meta ads adding £2,000+ a month, and automations handling every enquiry.
What wasn't working
CrossFace sells BJJ kit online, but the Shopify store was a mess and almost impossible to navigate. Photos were all different sizes, and product names and descriptions did nothing to help people find the kit on Google.
Marketing ran entirely through Instagram, mostly by boosting posts, which cost money without much to show for it. There was no Facebook page. Enquiries piled up in DMs for Matty to answer himself, and past customers never heard about new ranges.
The system
- 01
Store rebuild and SEO
Every page and section rebuilt, new photos sized properly throughout, and every product renamed with a fresh, search-friendly description.
- 02
Facebook and Meta Ads
Set up a Facebook page and Meta Ads account, then built and ran proper ad campaigns in place of boosted Instagram posts.
- 03
AI Front Desk →
Enquiries from the website, social DMs and WhatsApp are answered automatically, so Matty doesn't have to.
- 04
Kit personaliser app
A custom app Matty uses on his stand at live shows. Customers upload their logo or name and see it on the kit there and then. Personalised rash guards are one of CrossFace's biggest sellers.
- 05
Database Reactivation →
A campaign to 200 past paying customers to launch the new range. It brought new orders in from people who already knew the brand.
- 06
Abandoned cart recovery
Automatic follow-up messages for anyone who leaves kit in their cart. Around half of abandoned carts are now recovered.
- 07
Reputation Manager →
Review requests by email, text and WhatsApp after every order.
The tech behind it
The tools we connected to run the whole system, end to end.
“Didn't realise how many enquiries I was missing from my website until Mark went through it with me. He and his team rebuilt the site and set up AI automations to handle every enquiry from my site, social media and WhatsApp. Sales went up over the following two months and I don't have to check messages anymore, it's all automatic. Highly recommend.
Matty EalesOwner, CrossFace
Want results like these?
Book a free call. We'll look at where enquiries are slipping through and show you what we'd build.
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