1. Who We Are
SwiftScale AI Ltd ("SwiftScale AI", "we", "us", "our") is a company registered in England and Wales, operating from Liverpool and London. We provide AI-powered automation services for private clinic owners across the UK.
For the purposes of UK data protection law, SwiftScale AI Ltd is the data controller responsible for your personal data. If you have any questions about how we handle your data, please contact us at info@swiftscale-ai.com.
2. What Data We Collect
We may collect and process the following categories of personal data:
Data you provide directly
- Name, email address, and phone number when you submit an enquiry or book a call
- Business name, clinic type, and location details
- Any other information you voluntarily provide in communications with us
Data collected automatically
- IP address, browser type, and device information
- Pages visited, time spent on site, and referring URLs
- Cookie data (see Section 9 for details)
Data from third parties
- Information from LinkedIn or other professional networks if you contact us via those platforms
- Analytics data from tools such as Google Analytics
3. How We Use Your Data
We use your personal data for the following purposes:
- To respond to enquiries and provide you with information about our services
- To deliver our services to clients who have entered into a contract with us
- To send marketing communications where you have opted in or where we have a legitimate interest to do so
- To improve our website and understand how visitors engage with our content
- To comply with legal obligations including tax, accounting, and regulatory requirements
4. Legal Basis for Processing
We process your personal data on the following legal bases under UK GDPR:
- Contract performance — to provide the services you have engaged us for
- Legitimate interests — to respond to enquiries, improve our services, and conduct business development
- Consent — for marketing emails where you have explicitly opted in
- Legal obligation — where we are required by law to process your data
5. How We Share Your Data
We do not sell your personal data to third parties. We may share your data with:
- Service providers who assist us in operating our business, such as CRM platforms, email marketing tools, and booking software — all bound by data processing agreements
- Professional advisers including accountants, solicitors, and insurers where necessary
- Regulatory authorities where we are required by law to disclose information
Any third parties with whom we share your data are required to keep it secure and to use it only for the purposes for which it was shared.
6. Data Retention
We retain your personal data only for as long as is necessary for the purposes set out in this policy, or as required by law. In general:
- Enquiry and contact data is retained for up to 3 years from last contact
- Client data is retained for 7 years following the end of a contract in line with HMRC requirements
- Website analytics data is retained in accordance with the settings of the analytics platform used
7. Your Rights
Under UK GDPR, you have the following rights in relation to your personal data:
- Right of access — to request a copy of the personal data we hold about you
- Right to rectification — to request that we correct inaccurate or incomplete data
- Right to erasure — to request deletion of your data in certain circumstances
- Right to restrict processing — to ask us to limit how we use your data
- Right to data portability — to receive your data in a structured, commonly used format
- Right to object — to object to processing based on legitimate interests or for direct marketing
- Right to withdraw consent — where processing is based on consent, you may withdraw it at any time
To exercise any of these rights, please contact us at info@swiftscale-ai.com. We will respond within one calendar month.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
8. Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or disclosure. These measures include secure data storage, access controls, and regular security reviews of our processes and systems.
While we take reasonable precautions, no transmission over the internet is entirely secure. If you believe your data has been compromised, please contact us immediately.
9. Cookies
Our website uses cookies to enhance your browsing experience and to help us understand how our site is used. Cookies are small text files stored on your device.
We use the following types of cookies:
- Essential cookies — required for the website to function properly
- Analytics cookies — used to understand visitor behaviour (e.g. Google Analytics)
- Preference cookies — used to remember your choices, such as cookie consent preferences
You can control and delete cookies through your browser settings. Disabling certain cookies may affect the functionality of our website.
10. International Data Transfers
Some of our third-party service providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as the International Data Transfer Agreement (IDTA) or equivalent adequacy protections, in accordance with UK GDPR requirements.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your data.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:
