For aesthetic clinics, dental practices & private clinics across the UK

Every enquiry answered in seconds. Every lead followed up until it books.

When a patient messages your clinic at 9pm on a Tuesday, our system replies within 60 seconds, answers their questions, and keeps following up until the appointment is in your diary. We build it, run it and manage it for you. Your team does nothing new.

3.8×
More monthly bookings within 90 days
80%
Fewer no-shows, recovered automatically
14 days
From sign-up to fully live
30 days
Typical time to measurable ROI
What actually happens

A patient gets in touch.
Here's what happens next.

Wherever the enquiry comes from, it gets answered. Every channel feeds one system, so nothing slips through.

01
An enquiry arrives, on any channel
A phone call at 8pm. An Instagram message at midnight. A website form on a Sunday. It all lands in one system, so nothing depends on who's at the front desk.
02
It's answered within 60 seconds
The system replies instantly, in your clinic's voice. It answers treatment questions, qualifies the enquiry and offers real appointment times from your calendar. Anything sensitive gets escalated to your team.
03
It follows up until there's an answer
Most clinics lose 70% of enquiries to slow or absent follow-up. Ours sends polite, well-timed nudges across WhatsApp, SMS and email until the patient books or says no. No lead just goes quiet.
04
The appointment lands in your diary
Booked straight into your existing calendar: Cliniko, Jane App, Acuity, Healthcode and more. Your team simply sees a fuller day. Then reminders and rebooking prompts keep it that way.
One system, seven front doors

Every channel, covered

Patients don't think in channels. They ring, message, DM or fill in a form, whatever is closest to hand at the time. Every one of these routes feeds the same system, so each enquiry gets the same instant answer and nothing slips through.

All channels monitored, live, right now
PhoneVoice AI
Web chat24/7
Web formsInstant reply
WhatsAppTwo-way
FacebookMessenger
InstagramDMs
EmailManaged
The problem

Four invisible leaks are draining your clinic right now

Most clinic owners never see them. They just feel the symptoms: a flat calendar, an overwhelmed front desk, and growth that stalls.

01

Enquiries answered too late, or not at all

Patients enquire with two or three clinics at once. The first to respond usually wins the booking. If your reply comes tomorrow morning, the patient booked elsewhere last night.

02

Empty slots from no-shows and cancellations

No-shows and late cancellations quietly cost the average clinic £3,200 a month. Without automated reminders and a live waitlist, those slots simply stay empty.

03

Patients who never come back

42% of patients never return after their first visit. Not because they were unhappy, but because nobody followed up at the right moment with the right prompt.

04

A patient database nobody is talking to

Your clinic holds hundreds of past patients who haven't heard from you in months. Reactivated properly, that list is worth thousands. Ignored, it's dead weight.

Meet the founder

Built by a clinic owner, not a software vendor

Mark Johnson ran his own private dermatology and aesthetics clinic and watched revenue disappear to missed enquiries, no-shows and a silent patient database. He built these systems to fix his own clinic first. Then he made them available to clinics across the UK.

No-shows reduced by up to 80%, automatically and without your team chasing anyone
100% done-for-you. We build, integrate and manage everything, with a dedicated account manager
ROI within 30 days for most clients, measured in booked appointments, not vanity metrics
Book a Free Strategy Call
Founder · Mark Johnson
What we build

Six systems. Each one plugs a specific leak.

Start with the flagship AI Front Desk, or run the full engine. Every system is built for your clinic, integrated with your tools, and managed by us.

+92%
New bookings
+78%
Patient retention
−60%
Admin time
+65%
Revenue growth
14 days
Time to go live

Average client impact, 90 days after going live.

Client results

Real results, real clinic owners

24% → 6%No-show rate, six weeks

“Within six weeks, our no-show rate dropped from 24% to 6%. The booking recovery system alone paid for the entire programme three times over.”

Dr. Sarah PatelClarity Aesthetic Clinic, London
4h → 45minDaily admin time

“I'd tried three other agencies. SwiftScale actually built something. Our admin team went from 4 hours of daily admin to under 45 minutes. Remarkable.”

James McAllisterMcAllister Physio Group, Manchester
+£6,200Monthly revenue, 90 days

“We added £6,200 in recurring monthly revenue within 90 days. The retention flows alone are worth every penny. I wish I'd done this two years ago.”

Dr. Rachel ChenRevive Wellness, Birmingham
Revenue opportunity tool

See your monthly revenue leakage in under 3 minutes

Clinic Revenue Recovery Calculator

Move the sliders to model your clinic and watch the monthly opportunity update in real time. Use this section to sense-check where your biggest revenue leaks are right now.

Aesthetics
140
£220
13%
60m
32%
28%
Estimated monthly leakage
£0
£0 per year
Response
£0
No-shows
£0
Rebooking
£0
Assumptions: rebooking opportunity is measured against a 60% target. Adjust all sliders to match your clinic reality.
Pricing

Three packages. One clear price for each.

A one-off setup fee and a simple monthly retainer. Each tier adds more of your core growth systems, and when combined through API integrations they become significantly more powerful.

Front Desk Starter
Best for: Enquiry handling baseline

Best for clinics starting with core front-desk automation on one site.

£347/month
+ £995 one-off setup
  • AI Receptionist on 2 channels
  • Website Chatbot included
  • 24/7 enquiry handling & booking
  • Escalation to your team
  • Core integration setup (calendar + CRM)
  • Monthly reporting
Typical result: faster first response and fewer missed enquiries.
See what's included
Full Growth Engine
Best for: Full revenue optimisation

The complete commercial system with full reactivation and advanced integration depth.

£1,497/month
+ £3,995 one-off setup
  • Everything in Growth Engine, plus:
  • Rebooking Engine
  • Reputation Manager
  • Full database reactivation with 4-5 treatment segments
  • Advanced API integrations across booking, CRM and reporting
  • Priority support & SLA
  • Quarterly strategy review
Typical result: end-to-end lifecycle lift across acquisition, attendance and retention.
See what's included
Tier
Channels
DBR scope
Integration depth
Front Desk Starter
2 channels
Not included
Core (calendar + CRM)
Growth Engine
All channels + voice
2 treatment segments (up to 1,000 leads)
API/webhook handoff layer
Full Growth Engine
All channels + voice
Full database, 4-5 treatment segments
Advanced cross-system API integration

Standard pricing shown, with 30 days' notice to cancel and no minimum term. Low-setup and £0-setup options are available on every package. Compare payment options

Why the price increases: more channels, more automation systems, deeper API integration work, and larger DBR campaign scope.

Why clinics trust us

Built for private healthcare, not adapted to it

Data governance is a board-level issue for private clinics. Our systems are designed to be compliance-first from day one, including transparent voice-call recording disclosures and audit-friendly workflows.

GDPR CompliantUK data protection built in
ICO RegisteredDPA supplied as standard
CQC Compliance-ReadyPatient safety and governance aligned

GDPR Compliant

Every deployment is designed around UK GDPR from day one, with controls that protect patient confidentiality and support lawful processing.

  • GDPR-compliant data handling and role-based access controls
  • Clear retention, access, and audit approach by workflow
  • Privacy-by-design implementation, not retrofit fixes

ICO Registered

SwiftScale AI is ICO registered, and a Data Processing Agreement is provided as standard so your governance team has the required documentation in place.

  • ICO registration details available during onboarding
  • DPA supplied as standard for client records
  • Defined responsibilities across controller/processor workflows

CQC Compliance-Ready

Voice and messaging workflows are configured to support CQC expectations around transparency, patient safety, and communication governance.

  • Voice agents can state that calls may be recorded for quality, training and patient safety
  • Script and disclosure controls are configurable per clinic policy
  • Governance-friendly logs and reviewable escalation behaviour
Questions

Everything you need to know

Most clinics are fully live within 14 days of onboarding. We handle all the setup, integration and testing. Your team doesn't need to lift a finger, and we work around your schedule so there's zero disruption to patients or day-to-day operations.

No. Our systems plug into your existing tools: your booking software, CRM and communication channels. We don't replace your workflow. We automate the repetitive parts of it so your team can focus entirely on patient care.

None whatsoever. This is a fully done-for-you service. We build, manage and optimise everything on your behalf, and you receive clear monthly reporting so you can see results. No dashboards to learn, no software to maintain.

Our clients typically see measurable ROI within 30 days: more filled appointments, significantly fewer no-shows, and meaningful admin time saved. On average, clinics see a 3.8× increase in monthly bookings within 90 days. We'll give you an honest, personalised projection during your free consultation before you commit to anything.

Yes, fully and without exception. SwiftScale AI is ICO registered and every system is built to be GDPR-compliant from the ground up. We only process data in line with UK data protection law, and a Data Processing Agreement is provided as standard during onboarding.

There are three clear packages: Front Desk Starter at £995 setup and £347 a month, Growth Engine at £1,995 setup and £797 a month, and the Full Growth Engine at £3,995 setup and £1,497 a month. Every package is also available with a reduced or £0 setup fee in exchange for a slightly higher monthly retainer over a fixed minimum term. Full details are on the pricing page.

Aesthetic and cosmetic clinics, dental practices, physiotherapy and sports medicine clinics, private GP practices, hair restoration clinics, laser treatment centres and mental health practices across the UK. We also support wellness operators, including yoga studios, cryotherapy and hyperbaric businesses.

We integrate with the most common UK clinic booking platforms including Cliniko, Jane App, Acuity Scheduling and Healthcode. Where a direct integration isn't available, we build a structured handoff so your team receives fully qualified, ready-to-book enquiries without any manual data entry.

Not on our Standard payment option: after the one-off setup fee you're on a simple monthly retainer with 30 days' notice to cancel. If you choose a reduced or £0 setup fee, the build cost is spread into the retainer over a 6 or 12 month minimum term instead. We're confident in the results, so we don't need to lock you in.

Get in touch

Let's talk about your clinic

Book a free 30-minute consultation and we'll show you exactly how this would work for your clinic. No pressure, no jargon.

30-minute free consultation
No obligation, honest advice only
GDPR-compliant and fully confidential
Fast response during business hours
Review the Revenue Recovery Calculator above

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One question

What would an extra £5k to £20k a month change for your clinic?

Book a free 30-minute strategy call. We'll map your biggest revenue leak and show you exactly how we'd fix it.

No commitment required Live in 14 days GDPR compliant & ICO registered