For aesthetic clinics, dental practices & private clinics across the UK

Every enquiry answered in seconds. Every lead followed up until it books.

When a patient messages your clinic at 9pm on a Tuesday, our system replies within 60 seconds, answers their questions, and keeps following up until the appointment is in your diary. We build it, run it and manage it for you. Your team does nothing new.

3.8×
More monthly bookings within 90 days
80%
Fewer no-shows, recovered automatically
14 days
From sign-up to fully live
30 days
Typical time to measurable ROI
What actually happens

A patient gets in touch.
Here's what happens next.

Wherever the enquiry comes from, it gets answered. Every channel feeds one system, so nothing slips through.

01
An enquiry arrives, on any channel
A phone call at 8pm. An Instagram message at midnight. A website form on a Sunday. It all lands in one system, so nothing depends on who's at the front desk.
02
It's answered within 60 seconds
The system replies instantly, in your clinic's voice. It answers treatment questions, qualifies the enquiry and offers real appointment times from your calendar. Anything sensitive gets escalated to your team.
03
It follows up until there's an answer
Most clinics lose 70% of enquiries to slow or absent follow-up. Ours sends polite, well-timed nudges across WhatsApp, SMS and email until the patient books or says no. No lead just goes quiet.
04
The appointment lands in your diary
Booked straight into your existing calendar: Cliniko, Jane App, Acuity, Healthcode and more. Your team simply sees a fuller day. Then reminders and rebooking prompts keep it that way.
One system, seven front doors

Every channel, covered

Patients don't think in channels. They ring, message, DM or fill in a form, whatever is closest to hand at the time. Every one of these routes feeds the same system, so each enquiry gets the same instant answer and nothing slips through.

PhoneVoice AI
Web chat24/7
Web formsInstant reply
WhatsAppTwo-way
FacebookMessenger
InstagramDMs
EmailManaged
The problem

Four invisible leaks are draining your clinic right now

Most clinic owners never see them. They just feel the symptoms: a flat calendar, an overwhelmed front desk, and growth that stalls.

01

Enquiries answered too late, or not at all

Patients enquire with two or three clinics at once. The first to respond usually wins the booking. If your reply comes tomorrow morning, the patient booked elsewhere last night.

02

Empty slots from no-shows and cancellations

No-shows and late cancellations quietly cost the average clinic £3,200 a month. Without automated reminders and a live waitlist, those slots simply stay empty.

03

Patients who never come back

42% of patients never return after their first visit. Not because they were unhappy, but because nobody followed up at the right moment with the right prompt.

04

A patient database nobody is talking to

Your clinic holds hundreds of past patients who haven't heard from you in months. Reactivated properly, that list is worth thousands. Ignored, it's dead weight.

Meet the founder

Built by a clinic owner, not a software vendor

Mark Johnson ran his own private dermatology and aesthetics clinic and watched revenue disappear to missed enquiries, no-shows and a silent patient database. He built these systems to fix his own clinic first. Then he made them available to clinics across the UK.

No-shows reduced by up to 80%, automatically and without your team chasing anyone
100% done-for-you. We build, integrate and manage everything, with a dedicated account manager
ROI within 30 days for most clients, measured in booked appointments, not vanity metrics
Book a Free Strategy Call
Founder · Mark Johnson
What we build

Six systems. Each one plugs a specific leak.

Start with the flagship AI Front Desk, or run the full engine. Every system is built for your clinic, integrated with your tools, and managed by us.

+92%
New bookings
+78%
Patient retention
−60%
Admin time
+65%
Revenue growth
14 days
Time to go live

Average client impact, 90 days after going live.

Client results

Real results, real clinic owners

24% → 6%No-show rate, six weeks

“Within six weeks, our no-show rate dropped from 24% to 6%. The booking recovery system alone paid for the entire programme three times over.”

Dr. Sarah PatelClarity Aesthetic Clinic, London
4h → 45minDaily admin time

“I'd tried three other agencies. SwiftScale actually built something. Our admin team went from 4 hours of daily admin to under 45 minutes. Remarkable.”

James McAllisterMcAllister Physio Group, Manchester
+£6,200Monthly revenue, 90 days

“We added £6,200 in recurring monthly revenue within 90 days. The retention flows alone are worth every penny. I wish I'd done this two years ago.”

Dr. Rachel ChenRevive Wellness, Birmingham
Pricing

Three packages. One clear price for each.

A one-off setup fee and a simple monthly retainer. Prefer to pay less upfront? Every package is also available with a reduced or £0 setup fee.

Front Desk Starter

Stop missing enquiries. The AI Front Desk on two channels, for a single location.

£347/month
+ £995 one-off setup
  • AI Front Desk on 2 channels
  • 24/7 enquiry handling & booking
  • Escalation to your team
  • Monthly reporting
See what's included
Full Growth Engine

Every leak plugged. All six systems working together across your clinic.

£1,497/month
+ £3,995 one-off setup
  • All six AI systems
  • Database Reactivation campaign
  • Priority support & SLA
  • Quarterly strategy review
See what's included

Standard pricing shown, with 30 days' notice to cancel and no minimum term. Low-setup and £0-setup options are available on every package. Compare payment options

Why clinics trust us

Built for private healthcare, not adapted to it

GDPR-compliant & ICO registered

SwiftScale AI is registered with the ICO. Every system is built around UK data protection law from day one, with a Data Processing Agreement provided as standard. Patient confidentiality is non-negotiable.

Works with your existing stack

Cliniko, Jane App, Acuity, Healthcode and more. We plug into the tools you already use. No ripping out systems, no retraining your team, no disruption to how your clinic runs.

Managed, not handed over

This isn't software you have to learn. We build, integrate, monitor and optimise everything, with monthly performance reports and direct support on WhatsApp and email. No ticketing systems.

Questions

Everything you need to know

Most clinics are fully live within 14 days of onboarding. We handle all the setup, integration and testing. Your team doesn't need to lift a finger, and we work around your schedule so there's zero disruption to patients or day-to-day operations.

No. Our systems plug into your existing tools: your booking software, CRM and communication channels. We don't replace your workflow. We automate the repetitive parts of it so your team can focus entirely on patient care.

None whatsoever. This is a fully done-for-you service. We build, manage and optimise everything on your behalf, and you receive clear monthly reporting so you can see results. No dashboards to learn, no software to maintain.

Our clients typically see measurable ROI within 30 days: more filled appointments, significantly fewer no-shows, and meaningful admin time saved. On average, clinics see a 3.8× increase in monthly bookings within 90 days. We'll give you an honest, personalised projection during your free consultation before you commit to anything.

Yes, fully and without exception. SwiftScale AI is ICO registered and every system is built to be GDPR-compliant from the ground up. We only process data in line with UK data protection law, and a Data Processing Agreement is provided as standard during onboarding.

There are three clear packages: Front Desk Starter at £995 setup and £347 a month, Growth Engine at £1,995 setup and £797 a month, and the Full Growth Engine at £3,995 setup and £1,497 a month. Every package is also available with a reduced or £0 setup fee in exchange for a slightly higher monthly retainer over a fixed minimum term. Full details are on the pricing page.

Aesthetic and cosmetic clinics, dental practices, physiotherapy and sports medicine clinics, private GP practices, hair restoration clinics, laser treatment centres and mental health practices across the UK. We also support wellness operators, including yoga studios, cryotherapy and hyperbaric businesses.

We integrate with the most common UK clinic booking platforms including Cliniko, Jane App, Acuity Scheduling and Healthcode. Where a direct integration isn't available, we build a structured handoff so your team receives fully qualified, ready-to-book enquiries without any manual data entry.

Not on our Standard payment option: after the one-off setup fee you're on a simple monthly retainer with 30 days' notice to cancel. If you choose a reduced or £0 setup fee, the build cost is spread into the retainer over a 6 or 12 month minimum term instead. We're confident in the results, so we don't need to lock you in.

Get in touch

Let's talk about your clinic

Book a free 30-minute consultation and we'll show you exactly how this would work for your clinic. No pressure, no jargon.

30-minute free consultation
No obligation, honest advice only
GDPR-compliant and fully confidential
We typically reply within the hour

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One question

What would an extra £5k to £20k a month change for your clinic?

Book a free 30-minute strategy call. We'll map your biggest revenue leak and show you exactly how we'd fix it.

No commitment required Live in 14 days GDPR compliant & ICO registered