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Aesthetics clinic · Hull

The Aesthetics Boutique

A new brand, website and Google presence, plus a campaign that rebooked 47 lapsed clients in two months.

47lapsed clients rebooked in 2 months
The Aesthetics Boutique website
47lapsed clients rebooked
2 monthsto get there
400past clients messaged
30photos and posts added to Google
The problem

What wasn't working

Kyra treats every client herself, so when she's mid-treatment she can't answer the phone. Enquiries waited, and she worried about people going elsewhere.

Online, she barely existed. Her Google Business Profile was empty apart from a 360-degree street view of the road. The rose-gold logo didn't match the high-end treatments she offers, her social posts had no consistent look, and hundreds of past clients hadn't been back in a while.

What we built

The system

  • 01

    Brand and logo redesign

    A new logo, moving from rose gold to a cleaner gold that looks properly high-end.

  • 02

    Website and online booking

    A website built from scratch, with online booking so clients can book any time.

  • 03

    Google Business Profile

    Built out from nothing, with around 20 photos and images plus 10 posts. It used to show a street view of the road.

  • 04

    Social design kit

    A full design deck for Instagram, Facebook and TikTok, with different formats and concepts so every post and offer looks consistent.

  • 05

    AI Front Desk →

    Every enquiry answered straight away, day or night, even mid-treatment.

  • 06

    Database Reactivation →

    Messages to around 400 past clients. 47 rebooked within two months, and many keep coming back.

  • 07

    Reputation Manager →

    Every client gets a Google review request after their visit. Past clients were asked too, so reviews keep coming in.

Built with

The tech behind it

The tools we connected to run the whole system, end to end.

G
GoHighLevelCRM and bookings
N
n8nAutomation engine
V
VapiAI voice agent
E
ElevenLabsNatural AI voice
T
TwilioCalls and SMS
W
WhatsAppBusiness messaging
“

I'm not a techy person at all, so having someone sort everything out for me has been such a relief. He set up messages to go out to my past clients, and I've had lovely ladies rebooking that I hadn't seen in ages… The thing I love most is that every enquiry gets answered straight away now. When I'm mid-treatment I can't pick up my phone, and I used to stress about missing people. Now I don't have to worry about it.

Kyra CowlamOwner, The Aesthetics Boutique
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