Clinic receptionist calmly handling a patient call, fully in control of the front desk

Every enquiry answered. Every appointment booked.

Concierge answers every call and message, on every channel, at any hour. It books the patient, hands the tricky ones to your team, and brings dormant patients back onto your books. One system, running your front desk, every minute you're not.

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ICO Registered
GDPR Compliant
Secure Data Systems
CQC Compliant
01 — The problem

Patients don't wait for you to
notice them

They message everywhere now, at every hour, and whoever answers first usually wins. One person on a desk cannot be in seven places at once. Here is one normal Thursday.

Overwhelmed clinic receptionist handling phone, WhatsApp, web form, Instagram, web chat and Facebook enquiries at once

While the front desk is busy

WhatsApp No reply

“How much is Invisalign?”

Phone Missed

Engaged — no voicemail

Web form Waiting

Implant enquiry submitted

Instagram Unread

“Can you send a price list?”

Web chat After hours

Started a chat — no reply

Facebook Missed

“Can I book for next week?”

Phone
WhatsApp
Web chat
Web forms
Email
Facebook
Instagram
Meta ads
The patient's evening

One question. Three clinics.
One reply.

At 8:43pm, a patient decides she is ready to enquire. She messages the three clinics she has been considering.

8:43

She sends the same question to three clinics from her sofa.

8:44

Concierge replies immediately, answers her concern and checks what she needs.

8:47

Her consultation is booked. The other two clinics reply the next morning.

Patient messaging a clinic from her sofa in the evening
Most treatment decisions do not happen between nine and five.
02 — The cost

See what silence is
really costing.

Put in your own numbers below. It's the only figure worth trusting, because it's built from your practice, not ours.

WhatsApp, chat, social, forms, email
Missed calls, out of hours
Only the ones a fast answer would keep
Estimated missed revenue a year
£64,800
£178 per day

Money already in the building, people who contacted you and never heard back.

Enquiries a month200
Not answered same day60
Lost bookings a month12
Missed revenue a month£5,400
03 — What it does

One system. Every channel.
Nothing forgotten.

Concierge sits between every enquiry and your diary. It doesn't matter which channel a patient uses, or what time it is.

Phone
WhatsApp
Web chat
Instagram
Email
Facebook
Concierge by SwiftScale AI
Appointment confirmed Consultation · Tuesday 10:30
03 — How it works

From first message
to booked appointment.

Three things happen every time a patient reaches out, whichever channel they choose.

01
Answers instantly, every time

Phone, WhatsApp, Instagram, Facebook, web chat and forms, answered within seconds using your real treatments and prices. Never engaged, never a voicemail, never left on read.

Patient on a call while the appointment appears in the clinic diary
The booking appears in your diary during the call.
02
Books before they change their mind

Straight into your diary, confirmed by text before they've put their phone away. No back-and-forth, no "we'll call you back."

Patient receiving an instant appointment confirmation by text
Instant confirmation, sent automatically.
03
Remembers every patient, on every channel

One thread per patient, however they've reached out, however long ago. Your team pick up a conversation, not a stranger.

One patient thread showing Instagram, a phone call, web chat and WhatsApp together
One patient, one history, every channel.
04 — See it work

Don't take my word for it

Choose a practice, then speak to it or message it. Ask something awkward, ask for a price, or say you are nervous. These are the same live agents your patients would meet.

Voice demo

Speak to it

Pick a practice and start a conversation. Ask about implants, Invisalign, availability or what happens next.

Tap to start · Dental practice
Concierge
Online now
Message itAsk about a treatment, a price, or say you want to book — I'll show you real available times.
05 — Control

It knows the answer. And
when to stop.

A clinic conversation is not an ordinary sales chat. Concierge is built around clear boundaries, careful escalation and complete visibility for your team.

Talk through your requirements
01
No clinical advice

Symptoms, diagnoses and treatment suitability are always handed to a qualified person.

02
Emergency escalation

Swelling, severe pain or bleeding go straight to your practice number, NHS 111 or 999, plus an immediate alert to your team.

03
Human handover

Ask for a person and it hands over immediately, no hoops, then stays quiet the moment your team steps in.

04
No confident guessing

If the approved clinic information doesn't contain an answer, it asks your team instead of filling in the gaps.

05
Every handover has context

Your team sees what was asked, what was answered and exactly why the enquiry needs them.

06 — The system

Start with today's enquiries. Then recover the ones you already earned.

Front desk first, database second. Reactivate a dormant list before the front desk is live, and three hundred replies land on the same bottleneck that's already missing calls.

1
Phase one · live now

The Front Desk

Every new enquiry answered instantly, on every channel, day and night. It starts earning immediately from the traffic you are already paying for. Nothing new to learn and nothing changes about how your team work.

2
Phase two · once it's in

Database reactivation

The same system, pointed backwards at the patients you already have. People who enquired and never went ahead, or came once and drifted. No new risk, because by then you have something able to hold every one of those conversations at once.

Message Sent
300
Responded
154
Hot Lead
71
Discovery Call Booked
38
Appointment Booked
24
Agreed to Follow Up
9
£7k £20k/month
What phase two is worth

One clinic went from £7,000 to £20,000 a month by pointing this same system at a dormant list of 5,000 patients, once the front desk was already in. That's the phase that's coming next.

07 — Proof

Three clinics,
same order of operations

Front desk in first, then the database pointed at it. No new advertising spend in any of these.

Aesthetics · London
£7,000/mo
£20,000
a month

Owner had taken on a struggling clinic with few reviews and falling numbers, but 5,000 previous clients sitting in the database. Front desk went in first, then the full list was reactivated.Five months.

Blood testing · Tonbridge
65 bookings/mo
140
bookings a month

More than double, from the same enquiry volume. The difference was answering the ones that were previously going unanswered.Three months.

Dental · Leeds
 
£30,000
of treatment interest

Dormant database only. 302 conversations, 32 patients came back including one asking about a £14,000 full-arch case. No discounting.Five weeks.

“I would like a free consultation please yeah”A patient who had been sitting on a database for over a year
“We were losing enquiries every weekend without even knowing it. Within the first month of going live with Concierge, we booked 11 new patients who came in on a Saturday or Sunday, patients we simply wouldn’t have had before.”Rachel P., Practice Manager, Aesthetic Clinic — Manchester
08 — A careful rollout

From clinic knowledge to
live conversations.

We build and manage everything. Your team just receives the booked appointments.

1

Learn your clinic

We map services, prices, policies, common questions and escalation rules.

2

Shape every answer

Concierge is prepared around your tone and tested against real patient scenarios.

3

Connect the channels

We connect the places patients already contact you and your booking process.

4

Review and refine

You see the conversations and we improve performance from real-world patterns.

09 — Fit

Which Clinics Benefit Most?

Concierge is built for private clinics juggling enquiries across several channels at once. It's particularly effective for:

Aesthetic & Cosmetic Clinics
High enquiry volumes across Instagram, Facebook and web chat, often outside office hours, exactly when the AI works hardest.
Dental Practices
Phone lines are constantly engaged during peak times. The AI handles overflow across chat and forms instantly, so no patient ever hears a busy tone.
Physiotherapy & Sports Medicine
Managing high booking volumes across multiple practitioners, the AI qualifies and routes each patient to the right diary regardless of channel.
Private GP Practices
Triage and qualify patient enquiries from any channel before they reach clinical staff, saving your team hours of unnecessary admin.
Hair Restoration & Laser Clinics
Running paid campaigns that generate leads across social, search and direct enquiry, all landing in one connected front desk.
Multi-Location Groups
One system covers every clinic location and every channel, with a single unified view of enquiries across the whole group.

Don't see your clinic type here? If you're juggling enquiries across phone, chat and social, the same problem applies, and so does the fix.

10 — FAQ

The questions clinic owners
actually ask

If yours isn't here, ask it live in the demo above, or book fifteen minutes and ask us directly.

Concierge is trained specifically on your clinic, your services, pricing and tone of voice, and the questions your patients actually ask. It represents your brand accurately from day one. Most patients won't realise it's an AI. Those who ask directly are told honestly, and they still get an instant, helpful response, which is what matters most to them.

Concierge knows its limits. If a question falls outside its training, it doesn't guess. It escalates gracefully, either alerting your team immediately or logging the query for follow-up during business hours. You'll always receive a full conversation transcript so nothing gets lost.

Concierge recognises when a conversation moves into clinical territory, symptoms, diagnoses, medical history, and hands off to your team immediately. It never attempts to give medical advice or make clinical judgements. That boundary is built into how it's configured, not left to chance.

It can be deployed across your website live chat, phone, Instagram DMs, Facebook Messenger, Google Business Messages, and SMS, wherever your patients currently reach out. During onboarding we identify where most of your enquiries come from and prioritise those channels first.

In most cases, yes. We support direct integration with the most common clinic platforms including Cliniko, Jane App and Acuity Scheduling. Where a direct integration isn't possible, we configure a structured handoff, your team receives a complete, ready-to-book enquiry with all patient details already collected.

Yes, fully and without exception. All conversation data is processed in compliance with UK GDPR. Concierge does not store sensitive medical information; any clinical detail shared by a patient is flagged and passed to your team, not retained in the chat system. A Data Processing Agreement is included as standard.

This is one of its biggest advantages over a single receptionist. Concierge has no capacity limit, whether three patients or three hundred message your clinic simultaneously, every one receives a response within seconds. No queues, no engaged tone, no one slipping through the cracks.

Absolutely. You receive a weekly summary of all conversations, bookings made, and any escalations to your team. Full transcripts are available on request at any time. If you want to adjust how it responds, a new service, a change in pricing, a tweak in tone, just let us know and we'll have it updated within 48 hours.

No long-term contracts. After the initial setup, you're on a simple monthly retainer with 30 days' notice to cancel. We're confident in the results our systems produce, we don't need to lock you in to keep you.