Private dental clinic
320+ old enquiries messaged on WhatsApp. 32 came back interested, worth around £30,000 in treatment.

What wasn't working
Enquiries were coming in through the clinic's website chatbot and WhatsApp, but nobody had time to manage them properly. Plenty of people asked about Invisalign, composite bonding and implants, then never heard back.
Everything lived in Google Sheets, with rows highlighted in different colours. It was almost impossible to see who'd been followed up, who was still interested, and who had gone cold. That's high-value treatment sitting untouched in a spreadsheet.
The system
- 01
Clean-up and segmentation
Every old enquiry pulled out of the spreadsheets and sorted by treatment interest: Invisalign, composite bonding and implants.
- 02
Database Reactivation →
A WhatsApp sequence for each treatment, with focused, personalised messages about what each patient originally asked for. Each had its own finance offer and landing page.
- 03
AI reply handling →
AI reads every reply and sorts it. Interested patients go straight to the team to call. Not-now replies get followed up later. Anyone who says no is opted out straight away.
- 04
SMS fallback
If a WhatsApp message doesn't land, an SMS goes out automatically, so old numbers don't mean lost patients.
The tech behind it
The tools we connected to run the whole system, end to end.
Want results like these?
Book a free call. We'll look at where enquiries are slipping through and show you what we'd build.
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