Reactivation sequence
- Segment lapsed cohorts by treatment history and intent
- Launch personalised message waves over 10-14 days
- Use direct booking paths with low-friction call-to-action
- Escalate high-value responders for human follow-up
<5 minResponse SLA target
+20-45%Typical booking uplift
-30%+Revenue leakage reduction
Commercial outcome
Reactivation is typically one of the fastest ROI channels because acquisition cost is near-zero compared with cold advertising.