What to prioritise
- Unified handling of calls, forms, and social inbound demand
- Real-time CRM and booking integration quality
- Escalation and handoff design for team continuity
- Compliance controls and audit-ready message logging
<5 minResponse SLA target
+20-45%Typical booking uplift
-30%+Revenue leakage reduction
Selection strategy
Prioritise systems that improve conversion metrics in real workflows rather than those with the largest feature list.